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The event was dissatisfying to other skin and beauty influencers who felt that more people in the beauty industry should have been invited instead of celebrities who have no business with beauty.
It is important to look into what the people had to say about the launch, as it is popularly said vox populi vox Dei which means the voice of the people is the voice of God.
From conversations on Twitter, many people felt that many people were invited because they were popular celebrities, not because of their expertise – it wasn’t what you would have expected from a beauty and makeup product launch.
We expected to see makeup artists, skin care professionals and enthusiasts, reviews and demonstrations, but we just saw celebrities partying.
Even though the event did a good job of publicizing the arrival of the brand, the products took a back seat.
It isn’t over yet, there is still time to send those PR packages to influencers for tutorials.
In all, perhaps people want to feel the personal touch of the brand, they want to see their favourite reviewer talking about the product and how to get it.
Even though a popular influencer, I am Dodos, did a mini-review of the product, we would like to see more of that and perhaps more affiliate agents instead of a centralized unit.
But it is Rihanna! Even though projected sales figures are not out now, we know it won’t be a total loss.
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