Apple has unveiled a new $100 billion investment in the United States, expanding on its previous $500 billion commitment as the tech giant faces growing pressure from President Donald Trump to shift more of its production to American soil.
The White House said the investment would support domestic manufacturing and help Apple avoid steep new tariffs, including a proposed 100% levy on imported chips and semiconductors.
“Today’s announcement with Apple is another win for our manufacturing industry,” a White House spokesperson said, “and a step toward reshoring critical components to protect America’s economic and national security.”
During a joint announcement at the White House, President Trump applauded Apple’s commitment, stating the company would significantly expand its U.S. supply chain operations. This includes new data centers and the development of a smart glass production line in Harrisburg, Kentucky, for use in iPhones and smartwatches.
Apple CEO Tim Cook, speaking alongside Trump in the Oval Office, emphasized the impact of the company’s domestic investment strategy. “The initial $500 billion domestic investment is already yielding results,” Cook said. “This new funding will spur even more production right here in America for critical components used in Apple products all around the world.”
Cook noted Apple’s ongoing efforts to partner with third-party manufacturers to boost U.S. production. He also highlighted initiatives such as a new manufacturing academy in Michigan and a $500 million supply deal with MP Materials for U.S.-produced rare earth magnets.
As a gesture, Cook presented Trump with a handcrafted glass statue assembled from Apple materials on the Resolute Desk.
The announcement follows escalating trade tensions, with Trump warning earlier this year that Apple could face tariffs on its products unless it began manufacturing iPhones in the U.S. In January, the administration imposed a 30% tariff on Chinese-made goods, intensifying the trade dispute.
While Apple has worked to diversify its supply chain by sourcing more components from India and Vietnam, the company still paid over $800 million in border taxes in the quarter ending in June and anticipates another $1.1 billion in tariff-related costs in the months ahead. New tariffs on Indian-made products—potentially rising to 50%—have added further uncertainty.
Despite certain exemptions on electronics, the Trump administration continues to push for domestic production. Since returning to office, Trump has celebrated corporate investment announcements as signs of a manufacturing resurgence, though some analysts caution that such figures may be overstated.
“Certainly if you look at the case today, it’s impossible to think now everything could just suddenly be produced, manufactured and put together in the U.S. overnight,” said Paolo Pescatore, founder of PP Foresight.
Still, investor response was positive. Apple’s stock rose more than 5% following the announcement, reflecting optimism about the company’s deepening ties with Washington.
