BRAND PROMOTION: Peak Excites Consumers With Breakfast Café Experience.

Nwafo
Nwafo

By Emegwoako C. Paschal

Peak Milk, a leading dairy company and the company’s main product, has brought its most recent campaign, “Peak Breakfast Café,” which aims to revive Nigerians’ dwindling breakfast culture and promote healthy eating and high-quality dairy nutrition, to Ibadan, the capital of the Oyo State.

A statewide informative and entertaining promotion called “Peak Breakfast Café” kicked out last week in Lagos and will continue in a number of well-liked markets and supermarkets throughout cities like Abuja, Kano, Jos, Port Harcourt, and Onitsha.

Celebrity actor Fathia Williams Balogun joined the brand team to offer free wholesome breakfasts for two days at the well-known Agbeni Market in Ibadan, just as she did in Mushin Market in Lagos.

Along with other experts, such as nutritionists and a chef, the actress also taught the audience how to eat breakfasts high in protein and how to check their protein levels while presenting them with wholesome dairy products from Peak.

Moninnuola Kassim, senior brand manager for Peak Milk, announced that the Peak Breakfast Café, which aims to educate common Nigerians about the value of a wholesome #PeakBreakfast, will be moved to other specified sites.

“The temptation would be to skip breakfast due to a hectic schedule,” Kassim noted. “However, this should be avoided because personal well-being, mental alertness, and sustained energy levels throughout the day are highly vital.”

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